# Focus

> Focus is choosing what you do when all things look urgent and all your instincts are noisy.

Published: 2025-09-01 • Canonical: https://sdan.net/notes/focus

"Focus is saying no to something that with every bone in your body you think is a phenomenal idea, you wake up thinking about it, but you say no to it because you are focusing on something else." — Jony Ive